Hamilton Announces Las Vegas Launch with Music Collaboration

Seven-time Formula 1 world champion Lewis Hamilton is preparing for an exciting weekend at the 2024 Las Vegas Grand Prix, marked not only by his efforts on the track but also by a major off-track announcement. The British racing legend, who recently endured a tough outing at the Brazilian Grand Prix, is set to unveil a new collaboration that merges his passion for fashion with his growing brand, +44.

Hamilton, 39, has had a challenging season, including a frustrating performance in São Paulo where he described his Mercedes car as the “worst ever.” Despite fighting his way back to finish 10th, his teammate George Russell managed to edge ahead of him in the drivers’ championship standings. With only three races left in the season, Hamilton is looking to bounce back and build momentum as he heads toward a significant career transition. In 2025, Hamilton will leave Mercedes, the team with which he won six of his seven championships, to join Ferrari in what is expected to be one of the most high-profile moves in F1 history.

While his focus remains on the track, Hamilton continues to expand his endeavors off it. Ahead of the Las Vegas Grand Prix, his solo lifestyle and fashion brand, +44, has announced a groundbreaking collaboration with Golf Wang, the popular clothing line founded by American music icon Tyler, The Creator. This new partnership brings together Hamilton’s passion for design and Tyler’s innovative approach to fashion, culminating in the launch of the +44 x GOLF collection.

The release will debut with a unique retail experience at the Encore Beach Club at Wynn Las Vegas on Wednesday, November 20, just days before the grand prix weekend kicks off. Fans and fashion enthusiasts alike will have the opportunity to explore the new line, which is expected to reflect the bold and creative styles both Hamilton and Tyler are known for.

Hamilton’s collaboration with Tyler is the latest chapter in his impressive portfolio of fashion ventures. Over the years, the racing star has partnered with high-profile brands like Tommy Hilfiger and Dior, using his platform to push boundaries in the world of fashion. Through +44, Hamilton aims to blend streetwear, high fashion, and sustainability, making a statement both on and off the race track.

This announcement adds to the excitement surrounding the Las Vegas Grand Prix, a highly anticipated event on the F1 calendar. The race, set against the dazzling backdrop of the Las Vegas Strip, promises to be a spectacle both for motorsport fans and the city’s global audience. Hamilton will be hoping to put his recent struggles behind him and deliver a strong performance, showcasing his skill and determination as he approaches the end of his penultimate season with Mercedes.

As one of the most influential figures in motorsport, Hamilton continues to leverage his fame and creativity to make a mark in industries beyond racing. His collaboration with Tyler, The Creator, further solidifies his position as a cultural icon, bridging the worlds of sport, music, and fashion. Fans eagerly await the launch of the +44 x GOLF collection, which promises to capture the spirit of innovation and individuality that defines both Hamilton and Tyler.

The Las Vegas launch marks another milestone in Hamilton’s illustrious career, reinforcing his commitment to excellence in every endeavor. With the Vegas GP and this exciting fashion project on the horizon, the next week promises to be one of high stakes and big rewards for the F1 legend.