Breaking news: Lewis Hamilton’s Ferrari Move as ‘Brilliant Business…..read more.
David Coulthard Labels Lewis Hamilton’s Ferrari Move as ‘Brilliant Business…..read more
Lewis Hamilton’s recent move from Mercedes to Ferrari has been hailed as a “brilliant business decision” by former F1 driver David Coulthard. The announcement on February 1, 2024, surprised many who believed Hamilton would conclude his career with Mercedes. Joining Ferrari is significant not only for Hamilton’s pursuit of an eighth World Championship but also for the lucrative contract he signed—reportedly worth $100 million annually—alongside opportunities to expand his business endeavors off the track.
In a recent episode of the “Drive to Wynn” podcast, Coulthard expressed his intrigue about how Hamilton will adapt to his new environment at Ferrari. He noted that he did not foresee Hamilton leaving Mercedes, likening this transfer to Michael Schumacher’s unexpected return to Formula 1 with Mercedes in 2010. Coulthard pointed out the shock of Schumacher’s transition, given his deep ties with Ferrari as a consultant and ambassador after his retirement in 2006.
Hamilton’s departure from Mercedes comes during a challenging time for the team, particularly since the introduction of ground effect aerodynamics in 2022. Conversely, Ferrari has shown a significant resurgence during this period, making the team’s long-standing desire to sign Hamilton a reality. The negotiations for Hamilton’s contract aligned perfectly, securing what is arguably the most significant driver transfer in Formula 1 history.
Such a high-profile move naturally draws considerable commercial interest, as Hamilton, the sport’s most successful driver, partners with its most prestigious team. Reports indicate that several sponsors from Mercedes, including Monster and Tommy Hilfiger, may follow Hamilton to Ferrari, which further emphasizes the commercial potential of this partnership.
Beyond racing
About The Author
