BREAKING: Mercedes sponsor the latest to mimic iconic Lewis Hamilton Ferrari Image…read more
Mercedes Sponsor IWC Mimics Iconic Lewis Hamilton Ferrari Image
Mercedes sponsor IWC has joined the trend of recreating the famous image of Lewis Hamilton as a Ferrari driver, following in the footsteps of Red Bull’s junior team and media personality Jeremy Clarkson. This comes exactly a year after Hamilton’s highly anticipated move from Mercedes to Ferrari for the 2025 Formula 1 season was announced, marking a major shift in his illustrious career. The seven-time World Champion signed a multi-year deal with the legendary Italian team, sending shockwaves through the F1 world.
Hamilton made his first public appearance as an official Ferrari driver last month, visiting Ferrari’s famous Maranello factory and taking part in his first testing session with a Ferrari F1 car at the Fiorano test track. However, his preparations for the upcoming season hit a bump earlier this week during a private test session at the Circuit de Barcelona-Catalunya, where he suffered a heavy crash in Ferrari’s second private test of the winter. While this incident was a setback, Hamilton and his Ferrari teammate Charles Leclerc are scheduled to return to the Spanish circuit soon, where they will be testing a modified version of Ferrari’s 2024 car. The purpose of these upcoming sessions is to assist Pirelli in developing the new tyres for the 2026 F1 season.
Hamilton’s transition to Ferrari was further highlighted by an iconic photograph that became a social media sensation. On his first day at Ferrari, an official photo was released showing Hamilton standing outside the house once used as an office by Ferrari’s legendary founder, Enzo Ferrari. In the background, a Ferrari F40—the driver’s favorite supercar—added to the image’s significance. The photograph quickly went viral, gaining immense popularity across platforms, especially on Instagram, where it became the most-liked F1-related post of all time, with 5.6 million reactions at the time of writing.
This moment marked a pivotal point in Hamilton’s career, as he embarks on a new chapter with Ferrari after many successful years at Mercedes. The image, with its powerful symbolism of Hamilton’s future with Ferrari, has since been mimicked by multiple brands, including Mercedes sponsors IWC, who recreated the scene in their own homage to the F1 star.
Hamilton’s journey with Ferrari has garnered significant attention, with fans eagerly watching how his partnership with the iconic Italian team unfolds. As testing continues and the 2025 season approaches, expectations are high for the seven-time World Champion and his new team, Ferrari. Hamilton’s collaboration with Leclerc also adds an exciting dynamic, with both drivers aiming to bring Ferrari back to its former glory in the highly competitive world of Formula 1.