BREAKING: Cadillac F1 Announces Huge Signing Ahead of 2026

BREAKING: Cadillac F1 Announces Huge Signing Ahead of 2026 D…read more

Cadillac F1 has officially announced its first major partnership ahead of their highly anticipated Formula 1 debut in 2026, revealing a landmark collaboration with iconic fashion brand Tommy Hilfiger. The multi-year deal will see Hilfiger serve as Cadillac’s lifestyle sponsor and official apparel partner, marking a bold step in defining the identity of the American team as it gears up to join the grid as the 11th entrant.

Unveiled during a high-profile launch event at the Miami Grand Prix, Cadillac showcased its new logo and branding, setting the tone for its entry into the pinnacle of motorsport. While speculation continues over potential driver signings—including links to names like Sergio Perez and Mick Schumacher—the team is solidifying its presence through a partnership that blends American style with racing ambition.

“An American team representing one of the most iconic American brands of all time,” said Team Principal Graeme Lowdon. “Tommy Hilfiger too is an American icon, and the brand’s legacy in Formula 1 is unmatched. As we bring a bold new vision to the paddock, this partnership truly reflects the spirit of what we’re building.”

The deal ensures that Hilfiger’s branding will feature prominently on Cadillac’s 2026 F1 car, race suits, helmets, and team uniforms. Additionally, the brand will produce the official team kit and fan merchandise set to be released in the lead-up to the season opener in March 2026.

Tommy Hilfiger’s legacy in F1 stretches back to the 1990s, with past partnerships including Ferrari and most recently Mercedes. The brand was also famously associated with Lewis Hamilton, launching multiple collaborative fashion lines with the seven-time world champion. While Hilfiger will step away from Mercedes in 2025—replaced by Adidas—the new Cadillac deal keeps the brand firmly rooted in the F1 universe.

Dan Towriss, Cadillac F1 CEO, emphasized the cultural alignment between the two companies:

“This collaboration represents the fusion of two bold, innovative brands – where performance meets iconic style. As we build a team that reflects American ambition on the global F1 stage, this partnership sets the tone for what’s ahead.”

With a growing list of high-profile moves and mounting anticipation, Cadillac F1 is shaping up to be a powerful force when the green lights flash in 2026.