BREAKING: Daniel Ricciardo winning at life as two-year plan delivers ‘unforgettable’ result… Read more
Daniel Ricciardo’s Two-Year Plan Pays Off with “Unforgettable” Success
Daniel Ricciardo is thriving beyond the world of Formula 1, celebrating what he describes as an “unforgettable” achievement after two years of hard work paid off. The Australian driver, who was unexpectedly dropped by VCARB (now Racing Bulls) midway through the 2024 season, has shifted his focus to ventures outside racing and is finding great success.
Despite ongoing speculation about a potential return to F1, the 35-year-old appears content with his life away from the grid. He has been actively engaged in various projects, from expanding his wine brand, DR3, to growing his clothing line, Enchante. Ricciardo has also been spotted at major sporting events, enjoying life outside the high-pressure environment of motorsport.
His latest accomplishment came in Melbourne, where he successfully launched an Enchante pop-up shop just before the start of the 2025 F1 season. Reflecting on the achievement, Ricciardo took to LinkedIn to share his excitement, revealing that the idea had been in the works for nearly two years.
“What an unforgettable week in Melbourne,” Ricciardo wrote. “I was going through some emails last night and found our first discussions about bringing a pop-up to Melbourne… that conversation started almost two years ago! A lot of energy, time, planning, and thought went into this one, and I couldn’t be prouder.”
The former Red Bull driver was especially touched by the overwhelming support from fans, noting that the Enchante community had exceeded all expectations. “The coolest surprise of our pop-ups has been seeing people come together—Austin, New York, Las Vegas, and now Melbourne,” he said. “The Enchante community is incredible. The turnout was so strong that we had to close a day earlier than planned. Cheers for showing up, Australia!”
Looking ahead, Ricciardo teased even bigger plans for Enchante in 2025, promising more pop-ups, new collections, and plenty of excitement. “The team and I have our sleeves rolled up and are excited to do quite a bit more in 2025. More pop-ups, some new collection, and of course, more fun. Enchante everyone,” he added.
While Ricciardo celebrates his personal success, his former Red Bull team is facing uncertainty. Reports suggest a major announcement is imminent regarding Liam Lawson’s future. The young driver, who replaced Ricciardo at Racing Bulls in 2024, could either remain with Red Bull’s main team or be demoted back to Racing Bulls for the rest of the 2025 season.
Regardless of F1’s ongoing drama, Ricciardo appears to be embracing this new chapter of his life, proving that success extends beyond the racetrack.
