BREAKING: F1 announce 10-year partnership with........

F1 announce 10-year partnership with LVMH

Formula 1 has entered a landmark 10-year global partnership with luxury conglomerate LVMH, starting in 2025. This partnership will see high-profile brands such as Louis Vuitton, Moët Hennessy, and Tag Heuer making their mark in the world of Grand Prix racing. LVMH, known for its vast portfolio of 75 Maisons across sectors including wines & spirits, fashion & leather goods, perfumes & cosmetics, and watches & jewelry, will bring several of these brands into play through unique activations and collaborations with F1.

This collaboration between LVMH and F1 will focus on various aspects, including hospitality services, bespoke brand experiences, limited-edition product releases, and content creation that highlights the synergy between the two global giants. The announcement follows recent partnerships that Formula 1 has struck with other major brands, such as Lego, Lenovo, and Santander, as the motorsport continues to expand its reach and appeal worldwide.

Greg Maffei, President and CEO of Liberty Media, expressed his excitement over the partnership, highlighting the shared values of creativity and innovation that both LVMH and Formula 1 embody. “LVMH and Formula 1 are two global brands that consistently push the boundaries of creativity and innovation,” Maffei noted. “We were thrilled to collaborate with one of the LVMH Maisons during the Las Vegas Grand Prix last year, and now we’re taking our relationship to the next level.”

Maffei emphasized how the commercial potential of the agreement aligns with Liberty Media’s vision for the continued growth of Formula 1, adding, “The opportunity to scale our commercial arrangements is emblematic of the vision we have for Formula 1 as the business continues to grow its platform. We look forward to working with Bernard and Frédéric Arnault in the years to come.”

LVMH Chairman and CEO, Bernard Arnault, also shared his enthusiasm for the collaboration, pointing out the mutual commitment to excellence that drives both LVMH and Formula 1. “The people, the quest for excellence, and the passion for innovation are at the heart of the activity of our Maisons and Formula 1,” said Arnault. “In motorsport, as in fashion, watchmaking, or wines and spirits, every detail matters on the path to success.”

Arnault drew parallels between the relentless pursuit of perfection in both F1 and LVMH, noting that both entities are driven by a desire to push boundaries and redefine success. “Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning we want to bring to this great and unique partnership between Formula 1 and our Group.”

Stefano Domenicali, CEO of Formula 1, added his thoughts on the partnership, emphasizing the shared values and global reach of both companies. “Our sport is founded on the relentless pursuit of excellence, a value that also lies at the heart of LVMH, so I am delighted to announce this historic partnership will begin in 2025,” said Domenicali. He also stressed that LVMH’s broad brand portfolio and global influence make it the ideal partner as Formula 1 continues to grow and attract more diverse audiences.

As Formula 1 expands its fan base and enhances its global presence, the collaboration with LVMH is expected to offer unique and innovative experiences for fans and elevate the prestige of the sport. Domenicali thanked Bernard and Frédéric Arnault for their vision and dedication in making this partnership a reality, marking it as a pivotal moment in the history of both Formula 1 and LVMH.