Mercedes announces partnership with Puma’s arch-rivals Adidas....

Mercedes announces partnership with Puma’s arch-rivals Adidas…. read more

The Mercedes AMG Petronas Formula One team has officially entered into a multi-year partnership with the renowned athleisure brand Adidas, marking a significant shift as they prepare for the 2025 F1 season. This new collaboration comes on the heels of the team ending its longstanding relationship with Puma. The decision to partner with Adidas coincides with a pivotal transition for the team, particularly after the departure of seven-time world champion Lewis Hamilton, who has moved to the rival team Scuderia Ferrari.

In Hamilton’s final season with Mercedes, the team finished fourth overall, and the announcement of the Adidas deal adds to the anticipation surrounding the upcoming season, which promises to bring substantial changes to the team dynamics. The Adidas partnership was reportedly in the works for quite some time, with leaks of branded apparel circulating on social media prior to the official announcement.

The team is not only adjusting to Hamilton’s absence but is also welcoming young Italian rookie Andrea Kimi Antonelli into the fold. Antonelli, at just 18 years old, will be taking on the challenge of racing alongside George Russell, creating a fresh lineup for the Silver Arrows. As Mercedes embarks on this new chapter, the announcement of the Adidas partnership signals a strategic move to redefine their identity in the sport, particularly in the realms of performance and style.

On January 7, Mercedes made the partnership official, revealing their two-year agreement with Adidas. In a statement reflecting on the collaboration, the team expressed, “Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team. Adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport.”

In this new partnership, Mercedes is poised to blend high-performance elements with fashionable aesthetics, setting a new standard for team apparel. The collaboration is expected to enhance the fan experience and redefine how team branding is perceived in the world of Formula 1. The combination of Mercedes’ racing pedigree and Adidas’ expertise in athletic wear is anticipated to produce innovative designs that resonate with fans and the broader audience.

Previously, Mercedes had teamed up with fashion brand Tommy Hilfiger, which was particularly notable given Hamilton’s role as an ambassador for the premium apparel label. The switch to Adidas represents a shift in the team’s branding strategy, emphasizing a more contemporary and dynamic image