BREAKING NEWS: Lewis Hamilton’ Almave and Ferrari Cooking……
Lewis Hamilton Poised to Sponsor Ferrari in 2025 with Almave Brand – Report
In a significant development that is set to further shake up the Formula 1 landscape, Lewis Hamilton is reportedly poised to sponsor Ferrari through his non-alcoholic tequila brand, Almave, from the 2025 season onwards. This rumor, recently shared by F1 journalist Joe Saward in his renowned “Green Notebook” column, highlights the commercial appeal of this potential collaboration between Formula 1’s most successful driver and the sport’s most iconic team.
Hamilton’s move to Ferrari for the 2025 season, which was announced on the eve of the 2024 campaign, has already generated enormous excitement in the motorsport world. Fans and experts alike are eagerly anticipating the combination of Hamilton’s driving prowess with Ferrari’s prestigious legacy. However, this partnership between Hamilton and Ferrari is not just about on-track performance; it also opens up massive commercial and branding opportunities. One such opportunity is Hamilton’s involvement in bringing his Almave brand to Ferrari’s sponsorship lineup.
Almave is Hamilton’s non-alcoholic tequila venture, which he developed in collaboration with Casa Lumbre, a Mexican distillery known for its innovative beverage creations. The brand made headlines in August 2024 when French beverage giant Pernod Ricard acquired a stake in Almave, a move designed to elevate the brand on a global scale. According to Saward, the Almave-Ferrari sponsorship deal could come to fruition in 2025, marking a new chapter in Hamilton’s off-track business ventures.
In his report, Saward notes, “The word is that Almave might be signed as a Ferrari sponsor next year,” adding that this partnership seems logical, given Hamilton’s growing investment portfolio and the synergy between F1’s global appeal and Ferrari’s iconic status in the sport. For Hamilton, who has spent years establishing himself as not only an elite athlete but also a savvy businessman, the opportunity to align his brand with Ferrari represents a strategic commercial move.
The partnership between Hamilton’s Almave and Ferrari would also make sense in the context of Formula 1’s growing global reach. F1 has rapidly expanded its audience in recent years, with record-breaking viewership numbers and new fans being attracted to the sport’s mix of high-speed drama and cutting-edge technology. Hamilton, as F1’s most recognizable star, remains one of the sport’s biggest global ambassadors. Ferrari, meanwhile, has been a staple in Formula 1 for decades, maintaining a massive global fanbase and a brand that transcends motorsport. Adding Almave to Ferrari’s sponsorship portfolio could therefore enhance both the brand’s exposure and Hamilton’s commercial presence within the sport.
In a statement following Pernod Ricard’s acquisition of Almave, Hamilton emphasized the importance of quality, authenticity, and shared values in his business ventures. “When I decided to embark on this project, it was important to me to find partners who could help me realize my vision without compromise,” Hamilton said. “I am proud of what we have achieved together in such a short period of time, and with Pernod Ricard on board, we can now unleash the potential of Almave’s next stage and take it to even more people around the world.”
Ferrari, on the other hand, has been expanding its own sponsorship portfolio ahead of the 2025 season. The Italian team began 2024 with a new partnership with Peroni, a well-known Italian beer brand, and later secured a lucrative title sponsorship deal with HP. This deal was hailed as one of the most significant commercial agreements in Formula 1, further cementing Ferrari’s reputation as a powerhouse in both motorsport and business.
As Formula 1 continues to grow in popularity, a partnership between Hamilton’s Almave and Ferrari would likely be a mutually beneficial venture. For Hamilton, it would provide his brand with a prime platform on a global stage, while Ferrari would benefit from the association with one of the most marketable athletes in the world. If the deal materializes, fans can expect to see the Almave logo featured on Ferrari’s scarlet cars, adding yet another layer to the already electrifying Hamilton-Ferrari alliance.
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