Ferrari announce NEW partnership ahead of....

Ferrari announce NEW partnership ahead of….read more

Ferrari has unveiled an exciting new partnership with luxury whisky brand Chivas Regal, marking a significant collaboration ahead of Lewis Hamilton’s highly anticipated arrival at the team in 2025. The partnership aims to celebrate the passionate fanbase of Scuderia Ferrari—commonly known as the Tifosi—while blending the rich heritage of both brands.

The announcement comes at a pivotal time for both Ferrari and Hamilton. The seven-time Formula 1 world champion, who has experienced a challenging phase in his career with Mercedes, is set to make the move to Ferrari in 2025 on a multi-year contract. Despite a recent resurgence with a long-awaited victory at Silverstone in 2024, Hamilton has faced ongoing struggles with performance issues throughout the season, particularly in qualifying. He has even admitted that his pace is no longer what it once was, especially after being out-qualified by his teammate George Russell for much of the year. At the Qatar Grand Prix, Hamilton’s frank acknowledgment that he was no longer as fast as he once was sent shockwaves through the F1 community.

However, with a new challenge ahead at Ferrari, Hamilton will undoubtedly be hoping to revive his career and once again become a serious contender for the World Championship. There is significant excitement surrounding his switch to the Scuderia, and many fans are eager to see if the combination of Hamilton’s talent and Ferrari’s history can reignite his bid for an unprecedented eighth world title.

As part of his move to Ferrari, Hamilton is expected to bring a number of his long-standing sponsors with him, adding another layer of commercial value to the Italian team. The arrival of a global star like Hamilton is also seen as a significant opportunity for Ferrari to secure new sponsorship deals, and this latest partnership with Chivas Regal is a testament to the growing appeal of the Scuderia brand.

The Chivas Regal collaboration is especially symbolic as it connects two iconic brands—Ferrari and Chivas Regal—both steeped in a rich legacy. Chivas Regal, a renowned luxury Scotch whisky, has a longstanding association with craftsmanship and tradition, which aligns well with Ferrari’s own emphasis on heritage and excellence. In celebration of this partnership, Chivas Regal and Ferrari have introduced a special product for the Tifosi: the ‘Tifosi Tartan’ kilt.

The limited-edition kilts have been hand-crafted by expert kilt designers Kinloch Anderson and were unveiled ahead of the season’s final race in Abu Dhabi. The design features Chivas Regal’s signature tartan, which has been combined with a nod to Ferrari’s iconic Rosso Corsa red, creating a truly unique piece of memorabilia. The Tifosi Tartan is not just a garment but a symbol of celebration and pride, much like the fervor that the Tifosi exhibit when supporting their team. This collaboration is the perfect blend of Chivas Regal’s Scottish heritage and Ferrari’s Italian passion, underscoring the global appeal of both brands.

The ‘Tifosi Tartan’ is described as the ultimate expression of pride and celebration, representing the unwavering support of Ferrari’s dedicated fans around the world.