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Max Verstappen secures new role for F1 2025 as old team name returns

The AlphaTauri name, which disappeared from the F1 grid over a year ago, is set to make a comeback in 2025. This follows the rebranding of Red Bull’s sister team, which was formerly known as Scuderia Toro Rosso before Red Bull’s acquisition of the Minardi team in 2006. In 2020, the Faenza-based squad rebranded as AlphaTauri, in line with the launch of the Red Bull-owned fashion brand of the same name. During its time as AlphaTauri, the team achieved a historic win at the 2020 Italian Grand Prix at Monza, with Pierre Gasly, a former Red Bull driver, clinching a stunning victory.

However, at the conclusion of the 2023 season, the AlphaTauri name was dropped in favor of the acronym VCARB, reflecting the team’s partnership with its title sponsor. This rebranding marked the beginning of 2024, where the team, still closely linked to Red Bull, raced under this new identity. Despite the shift, the AlphaTauri name is set to return in 2025, with Max Verstappen, the reigning four-time World Champion, confirmed as a brand ambassador. Verstappen’s involvement is expected to bring renewed visibility to the brand during F1 race weekends, as he will promote AlphaTauri’s range of clothing. This marks a growing trend in Formula 1, where drivers are increasingly seen wearing apparel that goes beyond their team’s official kit.

Verstappen is expected to sport AlphaTauri’s clothing during race weekends, and the brand’s logo will also appear on his Red Bull cap in the upcoming season. The partnership signifies a merging of style and function, aligning with Verstappen’s lifestyle both on and off the track. The driver expressed his enthusiasm for the collaboration, saying he is excited to wear stylish, comfortable clothing while at the track and in his personal life. He noted that wearing AlphaTauri’s apparel provides “all-day comfort and style,” and he’s particularly eager to see what the brand has planned for the future.

Kalle Lauterbach, the CEO of Global Consumer Products, praised the collaboration, emphasizing that Verstappen embodies the excellence and passion that AlphaTauri stands for, making him the perfect ambassador for the brand. The official AlphaTauri website further elaborated on the brand’s origins, noting that its name is a tribute to the AlphaTauri star—the brightest, most powerful star in the Taurus constellation, which ties back to Red Bull’s heritage of using the bull in its branding.

In essence, the return of the AlphaTauri name to the Formula 1 paddock signals a revival of the brand’s association with Red Bull, with Verstappen playing a key role in promoting its fashion line. His endorsement is set to bring the brand back into the spotlight as it continues to bridge the gap between motorsport and lif

estyle.