Despite Lionel Messi’s brilliance…..
Lionel Messi’s arrival in Major League Soccer (MLS) has been the biggest story of the 2023 season, transforming Inter Miami and generating a global buzz. After joining mid-season from Paris Saint-Germain, Messi made an immediate impact, helping Miami win the 2023 Leagues Cup, a North American tournament, marking the club’s first-ever trophy.
Messi’s influence transcended his performances on the field. His arrival led to a surge in ticket sales, broadcasting rights, and merchandise revenue. Inter Miami games became must-watch events, drawing crowds across the U.S., with stadiums selling out for away fixtures as well. Messi’s star power also significantly increased viewership for MLS broadcasts, particularly with Apple TV+, which owns the league’s streaming rights. The “Messi effect” is expected to have long-term benefits for the league, attracting more international talent and increasing the global visibility of MLS.
However, despite Messi’s brilliance and strong performances in the Leagues Cup, Inter Miami struggled in the MLS regular season. The team found itself in a deep hole before Messi’s arrival, and despite a strong push, they were unable to qualify for the MLS playoffs. Messi faced some injury issues late in the season, further complicating Miami’s playoff hopes. His absence during key games due to national team duties with Argentina also hampered Miami’s chances of turning their season around. Ultimately, Messi’s first MLS campaign ended without postseason play, but his presence is still seen as a success for the league’s growth and Miami’s profile.
Looking ahead, Messi’s role at Inter Miami is viewed as a cornerstone of the team’s future ambitions. Miami plans to build a stronger squad around him, with additional high-profile signings expected to elevate the team into a consistent playoff contender. The 2024 season offers fresh opportunities for Messi to make an even greater impact domestically, especially as the club seeks to capitalize on their momentum from the Leagues Cup success.
Moreover, Messi’s MLS stint coincides with a broader push to elevate soccer in the U.S., with the country hosting the 2024 Copa América and preparing for the 2026 FIFA World Cup. His presence in the league plays a critical role in these efforts, providing a model of excellence and drawing attention to the league during a crucial time for U.S. soccer. Even with his team missing the playoffs, Messi’s influence on and off the field has undoubtedly changed the landscape of MLS and left a lasting imprint on American soccer culture.
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