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502Circle and Louisville Athletics Announce Membership Campaign.

The University of Louisville Athletics, in collaboration with 502Circle, the official Name, Image, and Likeness (NIL) Collective of the Louisville Cardinals, introduces its latest initiative aimed at maximizing opportunities for student-athletes.

502Circle is embarking on an ambitious effort to expand its membership base to over 2,500 members, advancing its mission to enhance the impact of NIL for Louisville Athletics. At the forefront of this strategic endeavor is a groundbreaking matching initiative: new revenue generated through memberships, up to $1 million, will be generously matched by Glow Brands.

“We’re extremely appreciative of Glow Brands and 502Circle for their partnership on this NIL membership match campaign,” stated Director of Athletics Josh Heird. “This level of dedication to supporting our student-athletes continues to position the University of Louisville as a top destination for the nation’s best talent. Our aim is to sustain positive momentum around UofL Athletics. With your assistance, we can elevate all of our programs to even greater heights.”

Dan Furman, President of 502Circle, expressed enthusiasm about the collaboration, remarking, “As the college athletics landscape evolves, we are excited to have Glow Brands backing our efforts in strengthening Louisville Athletics. This collaboration enables fans and businesses to double the impact of their contributions as we strive to lead the national discourse on NIL.”

Membership in 502Circle offers an array of exclusive benefits tailored to enhance engagement with UofL student-athletes and the Cardinal community. From access to athlete events, tailgates, meet and greets, and more, supporters become integral members of a community committed to advancing the legacy of Louisville Athletics excellence both on and off the field.

Starting at just $25/month, individuals and businesses interested in securing a membership and doubling their commitment through the donation match can join at 502Circle.com.

Rick Kueber, Co-Founder and CEO of Glow Brands, stressed the significance of this initiative, saying, “Louisville Athletics holds a special place in our city’s heart. By matching contributions up to $1,000,000, alongside the steadfast support of our fan base, we aim to solidify our position among the nation’s premier athletic programs.”

This announcement follows the recent appointment of Louisville’s new men’s basketball coach, Pat Kelsey, on March 29th. Furman and Kueber are optimistic about this new era for Louisville Athletics, believing that robust NIL support will drive future success for the department.

“We trust that these matching funds will be swiftly utilized,” Furman and Kueber emphasized in conclusion.