Erik ten Hag Issues Rallying Cry to New Man United Bosses Sir Dave Brailsford and Dan Ashworth Ahead of New…
Erik ten Hag Issues Rallying Cry to New Man United Bosses Sir Dave Brailsford and Dan Ashworth Ahead of New…
As Manchester United prepares for the upcoming season, manager Erik ten Hag has called for unity and collaboration among the club’s new leadership. With Sir Dave Brailsford and Dan Ashworth set to play pivotal roles under the guidance of new investor Sir Jim Ratcliffe and his INEOS team, Ten Hag emphasized the importance of a collective effort in steering the club towards success.
In a press conference, Ten Hag highlighted the significance of having a cohesive team behind the scenes. He acknowledged that managing a club of Manchester United’s stature is a monumental task that cannot be undertaken alone. “At Manchester United, you can’t do everything alone; it is impossible. You need very good people around you,” Ten Hag stated [[❞]](https://www.90min.com/posts/erik-ten-hag-responds-man-utd-pursuit-dan-ashworth) [[❞]](https://www.skysports.com/football/news/11667/13072256/man-utd-boss-erik-ten-hag-says-club-very-aligned-after-approach-for-newcastle-sporting-director-dan-ashworth). This sentiment underscores his belief that success is built on the foundation of teamwork and shared vision.
The recent appointment of Omar Berrada as CEO, formerly of Manchester City’s City Football Group, marks a significant shift in United’s executive structure. The potential addition of Dan Ashworth, currently Newcastle United’s sporting director, and Jason Wilcox, Southampton’s director of football, further indicates the club’s ambition to bolster its football operations. These changes are part of a broader strategy by INEOS, led by Sir Jim Ratcliffe, to reinvigorate the club’s fortunes.
Ten Hag expressed his approval of these strategic moves, noting that the new leadership has already infused a sense of ambition and optimism within the club. “You see and feel that ambition, and it brings a mood and a spirit in this club, a mood and a spirit that belongs to this club,” Ten Hag remarked [[❞]](https://www.skysports.com/football/news/11667/13072256/man-utd-boss-erik-ten-hag-says-club-very-aligned-after-approach-for-newcastle-sporting-director-dan-ashworth). He also stressed the importance of aligning on football philosophy, tactics, and player profiles to ensure that everyone is working towards the same goals.
INEOS’ investment in Manchester United, which includes taking a 25% stake in the club and control over football operations, represents a significant commitment to restoring the club to its former glory. Sir Dave Brailsford, known for his success in cycling with Team Sky, is expected to play a crucial role in this new structure. His experience in high-performance sports management is seen as a valuable asset in United’s quest for excellence.
The anticipation around Dan Ashworth’s potential role at Manchester United is particularly noteworthy. Ashworth, who has been credited with significant achievements at both Brighton and Newcastle, is highly regarded for his strategic acumen and ability to develop long-term plans for football success [[❞]](https://www.skysports.com/football/news/11667/13072256/man-utd-boss-erik-ten-hag-says-club-very-aligned-after-approach-for-newcastle-sporting-director-dan-ashworth). His appointment is expected to bring a new level of professionalism and strategic thinking to United’s football operations.
Erik ten Hag, who has already demonstrated his ability to lead the team to success by securing the FA Cup last season, remains focused on continuous improvement. He emphasized that good is never good enough for a club like Manchester United. “Good is not good enough; always look for better and always try to do better than the day before,” he stated [[❞]](https://www.90min.com/posts/erik-ten-hag-responds-man-utd-pursuit-dan-ashworth). This relentless pursuit of excellence is central to his management philosophy and aligns with the ambitious goals set by the new leadership.
Meanwhile, Manchester United goalkeeper Tom Heaton has weighed in on the broader football landscape, claiming that fan negativity played a role in Gareth Southgate’s decision to step down.
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