Ferrari F1 NEWS: Ferrari Ferrari announce NEW signing ahead of Hamilton arrival....Read more

Ferrari announce NEW signing ahead of Hamilton arrival

Ferrari has announced an exciting new partnership ahead of the 2025 Formula 1 season, signaling their ambitions for both the Drivers’ and Constructors’ Championships. With the legendary team aiming to bolster their performance on and off the track, this latest move adds to the anticipation surrounding their plans for next year. One of the biggest highlights for 2025 is the arrival of seven-time world champion Lewis Hamilton, who will join Charles Leclerc to form a star-studded driver lineup. But Hamilton isn’t the only major addition Ferrari has secured.

As of January 1, 2025, Ferrari will begin a multi-year partnership with IBM, a global leader in technology and consulting services. This collaboration is expected to significantly enhance Ferrari’s digital presence and fan engagement efforts. The team made the announcement through an official statement on their website, emphasizing how the partnership with IBM will take Ferrari into “a new dimension” regarding fan experience and digital innovation.

Ferrari expressed excitement over the deal, saying, “Scuderia Ferrari HP is pleased to announce a multi-year agreement with IBM, a leading provider of technology and consulting expertise, effective from January 1, 2025. This partnership brings together two benchmark companies that share a love of challenges, innovation, excellence, and the pursuit of high performance.” With both Ferrari’s rich history in Formula 1 and IBM’s expertise in cutting-edge technology, the team hopes to revolutionize their digital transformation, particularly in how they connect with fans both on and off the racetrack.

The partnership between Ferrari and IBM is expected to offer a wide range of initiatives focused on fan engagement. Ferrari promised a high-profile digital platform that will feature interactive content, providing a more immersive and exciting experience for their global fanbase. The Italian team stressed that this partnership isn’t just about racing but also about how they engage with their community and enhance the overall experience of following Ferrari in F1.

Ferrari and IBM are also committed to targeting a younger audience through this partnership, making use of the latest technologies to deliver innovative and accessible digital content. The team emphasized that their collaboration with IBM will help ensure a “sustainable and inclusive digital future,” aligning with the evolving needs and expectations of fans in a fast-paced, tech-driven world. This suggests that Ferrari’s presence online, including social media and other platforms, could be transformed to better cater to a younger and more diverse fanbase.

While the Ferrari-IBM partnership focuses on enhancing off-track experiences, the real excitement for fans will come on the track next season. Ferrari has already secured five Grand Prix victories so far in 2024, showing promising progress toward becoming more competitive at the front of the grid. With Hamilton and Leclerc set to pilot the iconic red Ferraris in 2025, expectations for a championship challenge are high. Hamilton’s move to Ferrari after years of dominance with Mercedes is one of the biggest stories in Formula 1, and fans are eager to see how he will perform with the Scuderia alongside Leclerc.

The new partnership with IBM only adds to Ferrari’s momentum as they prepare for what could be a defining year in their pursuit of F1 glory. By combining their racing pedigree with IBM’s technological expertise, Ferrari hopes to not only achieve success on the track but also strengthen their connection with fans worldwide, making 2025 a landmark year for the team both on and off the circuit.