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Daniel Ricciardo Embraces Post-F1 Life with New Tailgate Venture Through Fantasy Sports Partnership
After stepping away from the intense world of Formula 1, Australian racing star Daniel Ricciardo has officially unveiled his latest post-racing venture—this time, outside the motorsport arena altogether. The former F1 crowd-pleaser has partnered with Australian fantasy sports betting platform Dabble to launch a unique business project inspired by his growing interest in American sports culture.
Ricciardo, who was dropped from Red Bull’s sister team, Racing Bulls (formerly AlphaTauri), following the 2023 Singapore Grand Prix, has kept busy with a patchwork of entrepreneurial efforts. From launching his wine brand and fashion line to humorous appearances on social media, he has carved out a distinctive post-F1 identity.
Yet, his newest initiative caught fans by surprise. In a playful promotional video posted to his social channels, the 35-year-old appears reclining on a golf course, poking fun at the cliché of sports retirement. “I’ve given retirement a crack, but it’s not for me,” Ricciardo confesses with a grin. “So, I’ve teamed up with the legends at Dabble to start a Tailgate business.”
Explaining his transition, Ricciardo humorously detailed how his post-F1 life started with relaxing hobbies—golf, gardening, and catching up on sleep—but the thrill of high energy environments was sorely missed. That craving led him to what he calls his “true passion”: tailgating.
His new collaboration with *Dabble* will see him fronting “The Ultimate Texas Tailgate” experience—a nod to his well-documented love for American football and in particular, the Buffalo Bills. The event is set to combine pre-game festivities, fan engagement, and fantasy sports, positioning Ricciardo at the heart of a culture that merges sport, entertainment, and lifestyle.
Life Beyond the Track
Despite continued fan speculation about a potential return to the grid, Ricciardo seems to have firmly closed that chapter. When asked in 2024 if he might consider a comeback with new F1 entrants like Cadillac ahead of their 2026 debut, Ricciardo answered bluntly: “Nah, I’m done.”
Paddock sources suggest that Ricciardo’s F1 racing days are likely over. While his charisma and global popularity would make him a valuable addition to any motorsport organization in roles ranging from team ambassador to commentator, he seems far more focused on building his brand and exploring business opportunities.
Following the end of his brief role as ‘Chief of Optimism’ with Australian telecom firm *Optus*, Ricciardo has increasingly aligned himself with consumer-facing ventures—from lifestyle and beverage brands to tech companies like Beats and now *Dabble*.
What’s Next for Ricciardo?
While a formal return to Formula 1—either on the track or behind a microphone—feels increasingly remote, Ricciardo’s fans will continue to see plenty of him. His latest endeavor with Dabble is more than just a sponsorship deal; it’s a business built around his personality, interests, and ever-growing reach.
As Ricciardo reinvents himself away from the track, his next chapter is taking shape not through lap times and podiums, but through savvy entrepreneurial moves, lifestyle branding, and an unmistakable sense of fun that still connects him to fans worldwide.
For now, Daniel Ricciardo isn’t chasing trophies—he’s chasing vibes. And with a cold drink in hand at a Texas tailgate, it seems he’s found exactly where he wants to be.
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