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Sky Sports Confirms New F1 TV Deal Ahead of 2025 Season

 

Sky Sports has announced a new television deal ahead of the highly anticipated 2025 Formula 1 season, promising to deliver all 24 races to UK viewers in what is set to be a thrilling battle for the world championship. With the growing excitement surrounding the upcoming season, which will feature fierce competition among top teams, fans can look forward to exclusive coverage provided by Sky Sports.

 

The new broadcasting agreement ensures that every race, practice session, and qualifying round will be available live to F1 enthusiasts across the UK. Sky Sports, renowned for its in-depth coverage of Formula 1, has been the go-to platform for fans seeking comprehensive race analysis, behind-the-scenes content, and live updates from the track.

 

Changes to Sky Sports’ F1 Presenting Lineup

 

While the core of Sky Sports’ presenting team remains intact, the broadcaster confirmed that there will be a notable change heading into the 2025 season. Former F1 world champion Damon Hill, who has long served as a pundit on the channel, will no longer be part of the presenting lineup. Hill’s departure marks the end of an era for Sky Sports, where he has provided expert insights and commentary on race weekends for several years.

 

However, the rest of Sky Sports’ popular presenters will return in 2025, ensuring continuity in the channel’s coverage. Familiar faces such as Martin Brundle, known for his iconic grid walks and race analysis, lead commentator David Croft, and technical expert Ted Kravitz will all be back to deliver their distinctive perspectives on the sport. Fans will continue to enjoy the expertise and personalities they’ve come to rely on, offering a blend of experience, knowledge, and entertainment throughout the season.

 

Sky Sports Inks New Deal with Audi

 

In addition to retaining its comprehensive coverage of Formula 1, Sky Sports has announced a significant new partnership with Audi, marking a major shift in its sponsorship lineup for the 2025 season. The German automotive giant has signed a three-year deal with Sky Sports, becoming the official sponsor of Sky Sports F1. This partnership signals Audi’s growing presence in the world of Formula 1, ahead of their official entry into the sport in 2026, when they will take over the Sauber team.

 

Audi’s branding will feature prominently across Sky Sports’ Formula 1 programming, including live race coverage, practice sessions, and qualifying broadcasts. The deal also extends to Sky Sports’ digital platforms, which include social media content and the Sky Sports F1 podcast, offering a wider reach and engagement with fans.

 

Tony Moore, Head of Marketing at Audi UK, expressed the brand’s excitement about the partnership, emphasizing the shared values between Audi and Sky Sports in delivering high-performance entertainment. “Innovative engineering has always been an Audi trademark, especially embodied in our range of performance cars,” Moore said. “We’re excited to launch our partnership with Sky Sports Formula 1, the perfect platform through which to celebrate Vorsprung durch Technik.”

 

The partnership kicks off immediately, with Audi taking center stage at the highly anticipated launch event for Formula 1’s 75th season at the O2 Arena in London. During the event, all 10 teams will unveil their new liveries, showcasing the cars that will take to the track in 2025. Audi’s involvement in the sport is expected to bring fresh energy and innovation as they prepare to enter Formula 1 fully in 2026.

 

A New Era of F1 Broadcasting

 

Sky Sports’ collaboration with Audi marks a significant milestone for both the broadcaster and the automotive brand, highlighting their shared commitment to excellence and technological innovation. With Audi’s sponsorship and continued expert coverage from Sky’s seasoned F1 team, viewers can expect an even more immersive experience as they follow the action throughout the season.

 

As Formula 1 continues to grow in global popularity, Sky Sports’ deal with Audi strengthens its position as the leading platform for F1 coverage in the UK. The 2025 season promises to be a memorable one, with 24 races spanning the globe, and Sky Sports viewers can catch all the live action, exclusive features, and expert analysis that have become synonymous with the channel’s Formula 1 coverage.

 

 

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