Lewis Hamilton’s Ferrari Merchandise Sells Out Ahead of Officia

Lewis Hamilton’s Ferrari Merchandise Sells Out Ahead of Official Re…read more

Lewis Hamilton’s first Ferrari-branded merchandise has sold out well before its official release, underscoring the immense appeal of the seven-time Formula 1 World Champion’s move to the iconic team. The partnership was expected to be a commercial success, and early results confirm those predictions, with Ferrari already benefiting from the surge in demand.

The highly anticipated item, a ‘dark cherry’ t-shirt that Hamilton wore during his initial Ferrari testing, was listed on the Ferrari website for £95. Despite still being weeks away from shipping, it sold out almost instantly. Fans were eager to secure a piece of Hamilton’s Ferrari debut, turning the limited-edition item into an instant hit.

This rapid sellout underscores the powerful combination of Hamilton’s global influence and Ferrari’s legendary status in F1. However, those who missed out will have another chance to purchase the t-shirt, as Ferrari has announced it will be available for pre-order through Puma’s official website starting Friday, February 14. This move ensures that fans still have access to the exclusive gear, keeping the buzz around Hamilton’s arrival at Ferrari alive.

Beyond the t-shirt, another standout item in Ferrari’s 2025 merchandise collection is the red cap worn by both Hamilton and his teammate, Charles Leclerc. Priced at £45, the cap remains available for order on Ferrari’s website, though deliveries are scheduled for March. Despite the wait, demand for the cap remains high, and it is expected to sell out as the season approaches.

Ferrari’s F1 team remains a critical driver of the company’s business, generating an impressive $190 million in the third quarter of 2024—a 20% increase from the previous year. With Hamilton joining the team, expectations are high for further revenue growth, not just from sponsorship deals but also through skyrocketing merchandise sales.

Other F1 teams are also capitalizing on their drivers’ star power to boost merchandise sales in 2025. Mercedes, for example, has collaborated with Adidas on a new ‘three stripe’ merchandise line, featuring t-shirts, tracksuits, and exclusive Mercedes Adidas sneakers. This collection aims to capitalize on the rising popularity of F1 fashion.

Meanwhile, Williams has entered the luxury merchandise market with its “Built for Athletes” collection, offering high-end bags and luggage. The launch of this range aligns with the growing trend of F1 teams expanding beyond traditional apparel into premium lifestyle products.

With the 2025 Formula 1 season fast approaching, McLaren and Red Bull are expected to follow suit with their own merchandise releases. The increasing emphasis on merchandise as a revenue stream highlights the sport’s expanding global reach. Hamilton’s move to Ferrari has only intensified this momentum, proving that F1’s commercial potential continues to grow alongside its on-track competition.