Just in:Major F1 stars ABSENT as 2025 lineup announced

Just in:Major F1 stars ABSENT as 2025 lineup announced

Exciting New Partnership Announced for Formula 1, Featuring Hot Wheels and LEGO Collaborations

The 2025 Formula 1 season is shaping up to be a landmark year for the sport, not only due to key driver and regulation changes but also because of an exciting new partnership set to captivate fans worldwide. With less than two months until the Australian Grand Prix kicks off the season, Formula 1 has announced a collaboration with global toy company Mattel, bringing a fresh lineup of Hot Wheels cars inspired by eight current F1 teams.

This collection, now available for pre-order, features highly detailed designs that replicate the authentic liveries and Pirelli tyres of teams like Red Bull and reigning constructors’ champions McLaren. However, Ferrari and Aston Martin are notably absent from the lineup, sparking curiosity among fans. The range will also include F1-themed track sets, enhancing the at-home racing experience for enthusiasts of all ages.

To further engage fans, the partnership will spotlight Hot Wheels at various race weekends throughout the season. These fan activations aim to attract families to the track, offering unique, interactive experiences at selected Grands Prix. Emily Prazer, Formula 1’s Chief Commercial Officer, expressed excitement over the collaboration: “It’s fantastic to see the Hot Wheels Formula 1 collection begin to hit the shelves around the world. We want to drive our fans’ passion for racing, and these superbly and intricately designed cars will allow them to experience the drama and excitement of Formula 1 in the palm of their hands at home.”

Roberto Stanichi, Mattel’s Executive Vice President and Global Head of Vehicles and Building Sets, echoed the sentiment: “The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling. The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started.”

This announcement is just one of several exciting developments for Formula 1 in 2025. Another major highlight is Lewis Hamilton’s highly anticipated debut season with Ferrari, a move that has already generated significant buzz among fans. Additionally, the year marks the final season before the introduction of major regulation changes in 2026, making this an important transitional period for the sport.

Adding to the excitement, Formula 1 has also teamed up with LEGO to bring an array of official F1-themed sets to fans. These include the popular Speed Champions collection, designed for younger builders, as well as the more intricate Technic range for experienced LEGO enthusiasts. The partnership has already seen great success, with a variety of F1 car models available for fans to recreate their favorite moments from the track.

Both collaborations reflect Formula 1’s commitment to expanding its reach and fostering a deeper connection with fans through innovative products and experiences. The combination of Hot Wheels and LEGO offerings ensures that fans of all ages can engage with the sport in creative and immersive ways, whether it’s racing miniature replicas or building complex models.

As the countdown to the 2025 season begins, these partnerships, alongside the on-track excitement, promise to make this a memorable year for Formula 1 enthusiasts worldwide.