SHOCK WAVES: Ferrari Loses Major Long time SPONSORSHIP' as

Ferrari Loses Longtime Sponsor in 2025 Amid Major F1 Changes

Ferrari has revealed its roster of sponsors for the 2025 Formula 1 season, as fans eagerly anticipate seeing Lewis Hamilton in Ferrari red for the first time. However, the unveiling also brought attention to significant sponsor changes, reflecting broader shifts in the F1 landscape. Along with partnerships tied to Hamilton’s high-profile arrival, Ferrari is facing a notable departure that comes in the wake of key driver exits.

Earlier, it was reported that Red Bull would also be losing some major sponsorships after Christian Horner and Helmut Marko opted to prioritize Liam Lawson over Sergio Perez. Perez’s departure is influencing the team’s sponsor lineup, and a similar situation is unfolding at Ferrari following Carlos Sainz’s exit. Both drivers have strong brand affiliations that will follow them to their next career moves, leaving their former teams to reorganize their sponsorship structures.

Key Changes in Ferrari’s 2025 Sponsor List

A detailed look at Ferrari’s updated 2025 sponsor list reveals some prominent changes. Major names like Bell, Riva, Palantir, Santander, and Harman Automotive remain on the list, but one brand stands out for its absence: Philip Morris. The American company’s logo, which has been on Ferrari cars since 2022 after replacing Mission Winnow, will no longer feature in the upcoming season.

Philip Morris has long been associated with Ferrari through its various subsidiaries and branding initiatives. The company’s logo had a strong presence in motorsports, and its departure marks the end of another chapter in Ferrari’s relationship with the tobacco industry, which had been fading over the past few years due to regulatory pressures.

Though the loss of Philip Morris is a blow, Ferrari’s core sponsorships remain intact. Shell, a long-term partner of the Scuderia, and IBM continue to support the team, while HP remains Ferrari’s title sponsor. HP’s involvement in Formula 1 began with a major multimillion-dollar agreement signed last year, cementing its place at the top of Ferrari’s sponsorship hierarchy.

Additionally, a new financial partner, UniCredit, has joined the ranks. As of 2025, UniCredit will take over from Santander, another major financial services company, which has switched its support to Williams Racing. The reshuffling of sponsors is partially due to Ferrari’s lineup changes, but it also signals broader shifts in brand alignment across the F1 grid.

The Hamilton Effect on Sponsorship

The arrival of Lewis Hamilton at Ferrari is expected to have a significant impact on sponsorship, as companies are keen to capitalize on the visibility and marketability of the seven-time world champion. Hamilton’s global fan base and his status as one of the sport’s most recognizable figures make him a magnet for sponsorship deals, and this is likely to drive further interest in Ferrari’s sponsorship opportunities.

It remains to be seen how Ferrari’s sponsorship list will evolve over the course of the season as new deals are struck. Hamilton’s association with major brands, including his long-time relationships with Tommy Hilfiger, Bose, and Monster Energy, may open the door for additional sponsors seeking to align with Ferrari. The team’s marketing power will undoubtedly be enhanced by Hamilton’s star power, giving Ferrari leverage in negotiating lucrative deals.

Red Bull’s Sponsor Exodus

Ferrari’s adjustments come on the same day as Red Bull’s announcement of its own sponsor changes. Following the decision to prioritize young driver Liam Lawson over seasoned racer Sergio Perez, Red Bull will also part ways with several sponsors connected to Perez. As drivers like Perez and Sainz move on to new opportunities, they will likely bring their long-standing partnerships with them, leaving their former teams to regroup financially.

Both Ferrari and Red Bull are balancing the challenges of sponsor departures while gearing up for the new season, which promises to be competitive. The financial stability provided by major sponsors is critical for maintaining performance on the track, and teams are keen to secure long-term partners as Formula 1 heads into a new era of technical changes.

Conclusion

As Ferrari and Red Bull lose key sponsors ahead of the 2025 season, the ever-shifting dynamics of F1’s business side are on full display. Ferrari, bolstered by the arrival of Lewis Hamilton, still has a strong sponsor base, but the loss of longtime partners like Philip Morris underscores the changing nature of team branding in modern F1. With new arrivals like UniCredit and the potential for Hamilton to attract even more lucrative deals, Ferrari is well-positioned to capitalize on its marketability, but 2025 will be a crucial year as they adapt to these changes.